Insight's market research reports provide in-depth
analysis of major telecommunications industry issues. Each report covers a
single strategic subject area--subjects deemed worthy of detailed analysis
by our clients, major industry players who use our studies in their
Every Insight study sets up the issues and market conditions, describes the
players, cites the technology factors, and projects marketplace trends.
Written clearly and concisely, each report makes full use of charts and
graphs to present market data and projections. Reliable five-year
forecasts are always included.
Like any creative undertaking, building a market analysis report takes time.
We don't rely on a paint-by-the- numbers approach to market research. We
don't use fresh-faced MBAs who lack industry experience. Insight
typically invests three- to six- months of senior staff effort to create a vivid
portrait of a telecom segment.
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Though our research approach is different for each study, a typical project
begins with a scan of our internal databases and secondary sources--the
fastest way for an analyst to review current market conditions.
analysts conduct primary interviews in the marketplace to cross-check secondary
sources and gather additional data for a preliminary market assessment.
We then compile the baseline information and use it to build a tentative
market model. We size the market, determine upside/downside market
potential, and look for factors that could alter future market conditions.
At this stage, we often feed discrete findings back to knowledgeable industry
players to test assumptions.
Finally, the findings go through an internal
review, where senior staff
members probe and challenge assumptions. Only upon a satisfactory
conclusion of this review is the study deemed ready for
editorial process and final publication.