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IMS, SIP and Service Delivery Platforms: Telecom Adoption of SOA and Enterprise Applications 2007-2011

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This study focuses on Service Delivery Platforms (SDPs), next-gen platforms that are expected to become lynchpins in a new service delivery orientation being adopted by progressive carriers worldwide. These platforms, which leverage common off-the-shelf technologies (COTS), make it possible to reuse individual service components and separate the creation and execution of new service applications from the underlying network. Vendors such as Accenture, HP, Siemens, and Personeta are carefully aligning their solutions to support emerging standards such as IMS and SIP, thereby giving carriers the ability to innovate while continuing to deliver the improvements in their existing revenue-generating service mix.

Insight expects that the service providers will invest over $20 billion in SDP hardware and SDP-based applications to deploy new revenue-generating services. Over the longer term, service providers can leverage SDPs to evolve their infrastructures to an on-demand services environment. These platforms represent and important stage in network evolution. To keep abreast, read this report.


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    Report Excerpt

    1.1 The Case for Service Delivery Platforms

    Transforming the carrier’s legacy networks into an “on demand” converged business services environment requires building a dynamic infrastructure based on tightly integrated, streamlined critical business processes. These processes have to be efficiently linked within a company, with key business partners, as well as with subscribers. The challenge in the current carrier environment is overcoming the integration requirements of the highly complex, multiprotocol-oriented legacy business systems that, having evolved over the years, still drive revenue within the public switched telephone network (PSTN).

    Creating “on-demand” in a large complex network infrastructure requires the interplay and collaboration between many organizational functions, responsible departments, and technologies. It is within this context that service delivery platforms (SDPs) address the opportunities and challenges in the current carrier environment. SDPs address not only the technology component of the equation, but also the methodology and governance models by which the technologies and tools will be applied to increase the probability of success.

    An SDP, as defined by INSIGHT Research, is a next generation services platform for telecommunications service providers supporting emerging standards such as Internet protocol multimedia subsystem (IMS) and session initiation protocol (SIP) while at the same time inter-working with the legacy world as well. The SDP utilizes common off-the-shelf (COTS) technologies provided by traditional hardware suppliers such as IBM, Intel, HP, or Sun while meeting telco-grade requirement such as 99.999 percent availability of service and a well-defined disaster recovery solution. Functionally, the SDP helps service providers adopt a service-oriented architecture (SOA) in the telecommunications network environment through reusing individual service components and separating the creation and execution of new service applications from the underlying network.

    The SPD acts as a bridge between the legacy world and emerging IP standards. For example, imagine an interactive gaming service that employs a hypertext transfer protocol (HTTP)-based game application combined with SIP-based functions for presence, in addition to PSTN push-to-talk (PTT) and voicemail functionality for voice communications among the real-time gamers. What happens if one application component in the service goes down? How is failover managed for the entire service? For most telecommunications service providers today, it would not be possible to respond in an automated, consistent way to such a failure because of the lack of integration between the legacy, HTTP, and SIP environments. The result is an inconsistent quality of service (QoS) to the subscriber.

    The SDP is mandatory if the carrier expects to deliver a high-performance execution environment for converged services in a multi-protocol, multi-vendor environment. The SDP is the glue that provides an on-demand environment for services that make use of Web services and SIP, as well as legacy capabilities. It enables a service provider to deliver a high QoS by leveraging features such as seamless failover handling, security, edge routing, and load balancing to create a converged services environment. By combining a common execution platform with a componentized approach to core service enablers, service providers can extend the functionality of, for example, presence or group list management across many different services. In this sense, the presence component of the interactive gaming example we cited earlier could be leveraged in an enterprise service to inform employees about the availability of colleagues and the best ways to contact them, such as using instant messaging (IM) via a mobile phone.

    1.2 SOAs and SDPs

    By definition, an on-demand converged services infrastructure must provide a level of integration and federation that spans heterogeneous, distributed computing environments. By their very nature, these environments consist of various platform architectures, programming languages, network access protocols, and implementation technologies.

    The concept of SOA provides the logical glue to tie all of these disparate information technology (IT) resources together to make on-demand a reality. A SOA views every application or resource as a “service-task” that implements a specific, identifiable set of business functions. Service tasks communicate with each other by exchanging structured information—i.e., messages, which are sometimes called business objects. Once the application is identified, the next step is to define the high-level logical components (a.k.a. service enablers) that make up the service solution and how these components interact. This is known also as the application pattern. An application pattern may have logical components that describe a presentation tier developed by the service logic execution environment (SLEE) for interacting with service subscribers and the back-office/operations support system (OSS) functions. Application patterns break the application down into the most basic conceptual service element components, identifying the goal of the application. Through the SOA, the goal is to build an application that allows service subscribers to access their account information residing on various OSSes and business support systems (BSSes).

    The actual implementation is hidden from the requester of a service-task. Thus SOAs are a convenient way to achieve application integration on the SDP by utilizing service enablers to allow new and existing applications to be quickly combined within...

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    Market Segmentation

     


    Worldwide Services Delivery Platform Enterprise Applications By Type
          Fixed Mobile Convergence
          Presence
          Messaging
          Video Telephony

    Total Worldwide Services Delivery Platform Revenues


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    Table of Contents

     

    Chapter I
    EXECUTIVE SUMMARY
    1.1 The Case for Service Delivery Platforms
    1.2 SOAs and SDPs
    1.3 Enterprise Applications & the Market Opportunity

    Chapter II
    SDP OVERVIEW AND BACKGROUND
    2.1 The Role of the Service Delivery Platform
    2.2 Business Drivers
    2.3 What is a SDP?
    2.4 Service-Oriented Architecture (SOA)
    2.5 Interfaces
           2.5.1 Network Interfaces
                2.5.1.1 Advanced Intelligent Networks (AIN)
                2.5.1.2 Signaling System 7 (SS#7)
                2.5.1.3 Session Initiation Protocol (SIP)
                2.5.1.4 Session Initiation Protocol-Telephony (SIP-T)
                2.5.1.5 Hypertext Transfer Protocol (HTTP)
          2.5.2 Application Interfaces
                2.5.2.1 Web Services
                2.5.2.2 Extensible Markup Language (XML)
                2.5.2.3 Web Services Description Language (WSDL)
                2.5.2.4 Simple Object Access Protocol (SOAP)
          2.5.3 OSS/BSS Interfaces
    2.6 SDP Applications Development

    Chapter III
    SDP APPLICATIONS AND MARKETS
    3.1 Developing and Deploying SDP Applications
    3.2 SDP Applications
          3.2.1 Hosted VoIP Communications
          3.2.2 Personal Services
                3.2.2.1 Alternate Numbers
                3.2.2.2 Anonymous Call Rejection
                3.2.2.3 Subscriber Address Book
          3.2.3 Group Services
          3.2.4 AIN Voice Services
                3.2.4.1 Internet Call Waiting (ICW)
                3.2.4.2 Virtual Private Network (VPN)
                3.2.4.3 Number Call Routing
          3.2.5 Converged Desktop
          3.2.6 Fixed Mobile Convergence (FMC)
                3.2.6.1 WiFi/CDMA and GSM Mobility Services
                3.2.6.2 Wireless/Wireline Single Number Service
                3.2.6.3 Ring Back Tones for Wireline/Wireless Subscribers
                3.2.6.4 Mobile-PBX Converged Service
                3.2.6.5 Mobile Switchboard
          3.2.7 Video Telephony Applications
                3.2.7.1 Video Telephony
                3.2.7.2 Video Conferencing
                3.2.7.3 Multimedia Communications
                3.2.7.4 Video Messaging
                3.2.7.5 Video on Demand (VoD)
                3.2.7.6 Games on Demand
                3.2.7.7 Remote Access to Private Video Content / Remote Monitoring
                3.2.7.8 Call Management on the TV
                3.2.7.9 Caller ID to TV
                3.2.7.10 Digital Broadcast/Multicast IPTV
                3.2.7.11 Information Enhanced Interactive TV
          3.2.8 Presence Services
                3.2.8.1 Telephone Presence
                3.2.8.2 Dynamic Call Routing
                3.2.8.3 Rendezvous or Camp-on
                3.2.8.4 Phone Presence and PC-based Presence
                3.2.8.5 Push-To-Talk (PTT)
                3.2.8.6 Presence- and Buddy List-Based Call Screening
                3.2.8.7 Voicemail with Instant Messaging Integration
                3.2.8.8 Do Not Disturb
                3.2.8.9 Alert and Notification Delivery
          3.2.9 Messaging Services
                3.2.9.1 Instant Messaging (IM)
                3.2.9.2 IM Click-To-Dial
                3.2.9.3 Short Message Service (SMS)
                3.2.9.4 Multimedia Message Service (MMS)
                3.2.9.5 Voicemail
                3.2.9.6 Electronic Mail
                3.2.9.7 Unified Messaging
          3.2.10 Location Based Service (LBS)
                3.2.10.1 Targeted Advertising Services
                3.2.10.2 Online Directory, Search and Information Services
          3.2.11 Database Services
                3.2.11.1 Directory Assistance
                3.2.11.2 Calling Name (CNAM)
                3.2.11.3 SS#7 Services
                3.2.11.4 Billing
                3.2.11.5 Telephone Number Mapping
                3.2.11.6 Local Number Portability (LNP)
          3.2.12 Calendaring Applications
    3.3 SDP Markets
          3.3.1 Interexchange Carriers (IXCs)
          3.3.2 Incumbent Local Exchange Carriers (ILECs)
          3.3.3 Independent Operating Companies (IOCs)
          3.3.4 Cable TV (CATV) Operators
          3.3.5 Wireless Providers
          3.3.6 Service Bureaus
          3.3.7 Private Enterprise Networks
          3.3.8 Mobile Virtual Network Operators (MVNOs)
          3.3.9 Internet Service Providers (ISPs)
          3.3.10 Competitive Local Exchange Carriers (CLECs)
          3.3.11 Application Service Providers (ASPs)

    Chapter IV
    SERVICE DELIVERY PLATFORM VENDORS
    4.1 Overview
          4.1.1 Application vs. SDP Functionality
          4.1.2 Market Evolution
    4.2 Vendor Summary
          4.2.1 Accenture
          4.2.2 Aepona
          4.2.3 BEA Systems
          4.2.4 Hewlett Packard (HP)
          4.2.5 IBM
          4.2.6 Intel
          4.2.7 Microsoft
          4.2.8 Oracle
          4.2.9 Personeta, Inc.
          4.2.10 Telenity

    Chapter V
    MARKET FORECAST
    5.1 Introduction
    5.2 Convergence
    5.3 Delivering Next-Generation Services
    5.4 Capitalizing on NGN Opportunities
    5.5 Methodology
    5.6 Forecast Model Assumptions
    5.7 SDP Services Revenue Forecast
          5.7.1 Revenue Distribution by Service Type
                5.7.1.1 Fixed Mobile Convergence
                5.7.1.2 Presence
                5.7.1.3 Messaging
                5.7.1.4 Video Telephony
                5.7.1.5 Total SDP Services Revenue Forecast
          5.7.2 Wired vs. Wireline Service Providers
    5.8 SDP Platform Revenue Forecast

    Appendix
    GLOSSARY

    Table of Figures

    Chapter I
    I-1 SDP Service Provider Network Architecture
    I-2 Total Service Delivery Platform and Service Revenues, 2006-2011

    Chapter II
    II-1 SDP Service Provider Network Architecture
    II-2 Personeta TappS SDP Architecture
    II-3 IBM SOA Reference Architecture
    II-4 SS#7 Protocol Stack
    II-5 Basic Components of a SIP Network
    II-6 SIP Call Flow in Proxy Mode
    II-7 SIP Network Interconnection with the PSTN

    Chapter V
    V-1 Revenue Distribution by SDP Service Type
    V-2 Total Worldwide Services Delivery Platform Applications - FMC
    V-3 Total Worldwide Services Delivery Platform Applications Services - Presence
    V-4 Total Worldwide Services Delivery Platform Applications Services - Messaging
    V-5 Total Worldwide Services Delivery Platform Applications Services - Video Telephony
    V-6 Total Service Delivery Platform Applications Services Revenues
    V-7 Total Worldwide Services Delivery Platform Revenues

    Table of Tables

    Chapter I
    I-1 SDP Enterprise Applications Category

    Chapter III
    III-1 SDP Enterprise Applications Category

    Chapter IV
    IV-1 SDP Participants

    Chapter V
    V-1 Sample Monthly Fees for SDP-Based Services
    V-2 Total Service Delivery Platform Applications Services Revenues
    V-3 Worldwide Services Delivery Platform Applications Services Revenues by Provider Type
    V-4 Worldwide Services Delivery Platform Revenues by Provider Type


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