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Cloud-based Integrated Unified Communications Opportunity: Solutions, Services and Connectivity, 2016-2020 forecasts the opportunity presented by solutions, services and connectivity revenue streams generated by cloud-based integrated unified communications(UC).
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Cloud-based, Integrated Unified Communications Opportunity: Solutions, Services and Connectivity, 2016-2020

 

 

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Report Excerpt
Table of Contents

Market Segmentation

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What connects Microsoft with LinkedIn? Cloud-based Unified Communications!

As Microsoft looks to strengthen its cloud-based, integrated UC portfolio through the LinkedIn acquisition; let us step back and realize how far we have travelled.

In the early 1990s, one industry insider articulated a vision that has only now become a reality “the network is the computer" (Scott McNealy, Sun Microsystems). The cloud has indeed become the creative visualization of computing on the Internet and in this study Insight Research presents a holistic view of cloud-based services and the criticality of an integrated unified communications (UC) capability as a part of the cloud. We emphasize the need for integrated UC because the following applications must be present in the cloud applications:
·     instant messaging (IM) and/or social networking and presence;

·     Internet protocol enabled private automatic branch exchange (IP-PBX);

·     unified messaging (UM); and

·     conferencing and collaboration.

In this study, INSIGHT Research examines the market from the perspective telecom operators (telcos), network equipment vendors, end-user original equipment manufacturers (OEMs), and managed service providers. Our analysis suggests that the principal revenue opportunities consists of: solutions, which include the hardware devices and software application platforms; services, which include a host of managed services spanning design through troubleshooting; and connectivity, which include wireless and wireline connectivity revenues. We break down the market for each application, which, in turn, is broken down along solutions, services, and connectivity revenue streams and also along geographical regions. INSIGHT’s regional segmentations are: United States (US); Rest of North America; Europe, Middle East, Africa (EMEA); Asia and Pacific (APAC); and Central + Latin America (CALA).

 


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    Report Excerpt

    CHAPTER I EXECUTIVE SUMMARY

     

     

    The growing Internet penetration rates, especially in the developing economies, have emboldened businesses to jump into cloud applications and for both business-to-business (B2B) and business-to-customer (B2C) communication.  It is noteworthy that Alibaba, one of the world’s largest e-retailers, is based in China, while India is one of the fastest growing markets for Amazon Web Services (AWS). Entire national economies, ranging from regulators to end-users, are displaying uncharacteristic agility to adapt to the cloud-based way of life. Apart from ubiquity, the cloud-based model provides invaluable financial flexibility, cherished dearly by small and medium businesses. The cloud also provides a strong insurance against infrastructural obsolescence.

    Resource allocation and partitioning constructs such as virtualization have undergone a revolution of sorts since the beginning of this decade. As a result, there is little ambiguity about the migration of applications from dedicated servers to shared resources. Openness in interfacing has allowed cloud-based UC applications to blend themselves tightly with business-critical applications and software. The perception of communicating over the cloud continues to be on a positive trajectory.

    In this regard, UC is an ingenious innovation that provides a single-shot picture of the presence and status of the individual to be contacted, and seamless interchange between application-based access modes to contact and interact with the individual. Placing UC in the cloud makes it easier for a multitude of small and medium businesses (SMBs) to adopt it. Cloud-enablement also allows larger companies to have flexibility in providing access to remote locations, or test specific application scenarios.

     

     

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    Market Segmentation

     

    IM/Social Networking and Presence Revenues

        Solutions Revenues

        Services Revenues

        Connectivity Revenues

        Geographical Regions

            United States

            Rest of North America

            Europe, Middle East, Africa

            Asia and Pacific

            Central and Latin America

     

    IP-PBX and Presence Revenues

        Solutions Revenues

        Services Revenues

        Connectivity Revenues

        Geographical Regions

            United States

            Rest of North America

            Europe, Middle East, Africa

            Asia and Pacific

            Central and Latin America

     

    Unified Messaging Revenues

        Solutions Revenues

        Services Revenues

        Connectivity Revenues

        Geographical Regions

            United States

            Rest of North America

            Europe, Middle East, Africa

            Asia and Pacific

            Central and Latin America

     

    Conferencing and Collaboration Revenues

        Solutions Revenues

        Services Revenues

        Connectivity Revenues

        Geographical Regions

            United States

            Rest of North America

            Europe, Middle East, Africa

            Asia and Pacific

            Central and Latin America


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    Table of Contents

     


    Chapter I

    Executive Summary

    1.1 The Larger Picture
    1.1.1 Improvement in Connectivity Infrastructure
    1.1.2 Packet-Enablement of Communication Modes
    1.1.3 Mobility
    1.1.4 Macroeconomic Upswing
    1.2 Report Organization
     

    Chapter II
    Setting The Tone For Cloud-Based Integrated Unified Communications


    2.1 What is Cloud-Based Integrated UC?
    2.1.1 Why Integrated UC?
    2.2 Cloud-Based Integrated UC and Market Size
    2.2.1 Exclusions
    2.3 Motivation and History of Cloud-Based Integrated UC
    2.3.1 Role Played by SIP
    2.4 Benefits of UC
    2.5 Introduction to Cloud-Based Integrated UC-Enabled Applications
    2.5.1 IM/Social Networking and Presence
    2.5.1.1 Instant Messaging
    2.5.1.2 Social Networking
    2.5.2 IP-PBX
    2.5.3 UM
    2.5.4 Conferencing and Collaboration
    2.6 The Buyer’s Perspective
    2.6.1 Solution Selection
    2.6.1.1 Feature Considerations
    2.6.1.2 Implementation Duration
    2.6.1.3 Financial Outgo and Investment Protection
    2.6.1.4 Business Benefits
    2.6.1.5 Maintenance Overheads
    2.6.2 Interworking With the Cloud-Based UC Provider
    2.6.3 Solution Testing, Archiving and Compliance
    2.6.4 Archiving and Compliance
     

    Chapter III
    Cloud, Integrated UC Applications, Mobility, and Case Studies


    3.1 Cloud-Based Architecture
    3.1.1 Concept of Virtualization
    3.1.2 Types of Cloud Deployment
    3.2 Benefits of Migrating to the Cloud
    3.3 Architecture of Cloud-Based Integrated UC
    3.4 Integrated UC Applications and the Cloud
    3.4.1 IM/Social Networking, Presence, and the Cloud
    3.4.1.1 Implications for Integrated UC
    3.4.2 IP-PBX and the Cloud
    3.4.2.1 Implications for Integrated UC
    3.4.3 UM and the Cloud
    3.4.3.1 Implications for Integrated UC
    3.4.4 Conferencing, Collaboration and the Cloud
    3.4.4.1 Implications for Integrated UC
    3.5 Mobile versions of Cloud-Based Integrated UC Applications
    3.6 Illustrative Case Studies
    3.6.1 Multi-Vendor Solutions Offered by Telecom Companies—AT&T
    3.6.2 Cloud-Based Integrated UC—the Cisco Way
    3.6.3 Cloud-Based Integrated UC—the Lateral-Thinking Google
    3.6.4 UM and Much More Through IBM Sametime
    3.6.5 Skype for Business from Microsoft
    3.6.6 Cloud-Based Conferencing from Polycom
    3.6.7 Cloud-Based PBX from ShoreTel
    3.6.8 Fuze (Formerly ThinkingPhones)—Approaching Cloud-Based Integrated UC from a Pure Enterprise Application Perspective
     


    Chapter IV
    Company Profiles

     

    4.1 Telcos
    4.2 Managed Service Providers
    4.3 Application Developers
    4.4 Device and Network Equipment Vendors
    4.5 Company Profiles
    4.5.1 AT&T
    4.5.1.1 Solution Specifics
    4.5.1.2 Analysis and Insights
    4.5.2 BT
    4.5.2.1 Solution Specifics
    4.5.2.2 Analysis and Insights
    4.5.3 Cisco
    4.5.3.1 Solution Specifics
    4.5.3.2 Analysis and Insights
    4.5.4 CounterPath
    4.5.4.1 Solution Specifics
    4.5.4.2 Analysis and Insights
    4.5.5 Google
    4.5.5.1 Solution Specifics
    4.5.5.2 Analysis and Insights
    4.5.6 HP Enterprise (HPE)
    4.5.6.1 Solution Specifics
    4.5.6.2 Analysis and Insights
    4.5.7 IBM
    4.5.7.1 Solution Specifics
    4.5.7.2 Analysis and Insights
    4.5.8 Microsoft
    4.5.8.1 Solution Specifics
    4.5.8.2 Analysis and Insights
    4.5.9 Mitel 
    4.5.9.1 Solution Specifics
    4.5.9.2 Analysis and Insights
    4.5.10 Orange Business Services (OBS)
    4.5.10.1 Solution Specifics
    4.5.10.2 Analysis and Insights
    4.5.11 Polycom
    4.5.11.1 Solution Specifics
    4.5.11.2 Analysis and Insights
    4.5.12 ShoreTel
    4.5.12.1 Solution Specifics
    4.5.12.2 Analysis and Insights
    4.5.13 Sprint
    4.5.13.1 Solution Specifics
    4.5.13.2 Analysis and Insights
    4.5.14 Star2star
    4.5.14.1 Solution Specifics
    4.5.14.2 Analysis and Insights
    4.5.15 T- Systems
    4.5.15.1 Solution Specifics
    4.5.15.2 Analysis and Insights
    4.5.16 Telefonica
    4.5.16.1 Solution Specifics
    4.5.16.2 Analysis and Insights
    4.5.17 ThinkingPhones (Now Fuze)
    4.5.17.1 Solution Specifics
    4.5.17.2 Analysis and Insights
    4.5.18 Vodafone
    4.5.18.1 Solution Specifics
    4.5.18.2 Analysis and Insights
    4.5.19 Vonage
    4.5.19.1 Solution Specifics
    4.5.19.2 Analysis and Insights
    4.5.20 Verizon
    4.5.20.1 Solution Specifics
    4.5.20.2 Analysis and Insights
    4.5.21 West Unified Communications/West IP Communications
    4.5.21.1 Solution Specifics
    4.5.21.2 Analysis and Insights
    4.5.22 Wipro
    4.5.22.1 Solution Specifics
    4.5.22.2 Analysis and Insights
     


    Chapter V
    Taxonomy and Analysis of Quantitative Forecasts


    5.1 Taxonomy of the Revenue Opportunity
    5.2 Overall Revenue Opportunity
    5.3 Research Methodology
    5.4 Breakdown by Revenue Stream
    5.4.1 Solutions Revenues
    5.4.2 Services Revenues
    5.4.3 Connectivity Revenues
    5.4.3 Revenue Opportunity Summary
    5.5 Breakdown by Geographical Region
    5.5.1 US
    5.5.2 Rest of North America
    5.5.3 Europe, Middle East, Africa
    5.5.4 Asia Pacific
    5.5.5 Central + Latin America
    5.5.6 Proportional Contribution
    5.6 Breakdown by Application
    5.6.1 Proportional Contribution
    5.6.2 Cloud-Based integrated UC IM /Social Networking and Presence
    5.6.2.1 Breakdown by Revenue Stream
    5.6.2.2 Breakdown by Geographical Region
    5.6.3 Cloud-Based Integrated UC Driven IP-PBX
    5.6.3.1 Breakdown by Revenue Stream
    5.6.3.2 Breakdown by Geographical Region
    5.6.4 Cloud-Based Integrated UC-Driven UM
    5.6.4.1 Breakdown by Revenue Stream
    5.6.4.2 Breakdown by Geographical Region
    5.6.5 Cloud-based Integrated UC Driven Conferencing and Collaboration
    5.6.5.1 Breakdown by Revenue Stream
    5.6.5.2 Breakdown by Geographical Region

    List of Figures

    Chapter I

    Figure I-1: Revenue opportunity for telecom stakeholders from cloud-based integrated UC (2014-2020) ($ Millions)

    Chapter III

    Figure III-1: IBM’s cloud perspective
    Figure III-2: Types of cloud communications
    Figure III-3: Framework of cloud-based integrated UC
    Figure III-4: Web conferencing architecture
    Figure III-5: ShoreTel Sky network organization
    Figure III-6: A screenshot of the Room product

    Chapter IV

    Figure IV-1: List of user profiles
    Figure IV-1: Schematic representation of Verizon’s UCCaaS model

    Chapter V

    Figure V-1: Taxonomy of the revenue opportunity
    Figure V-2: Cloud-based integrated UC solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
    Figure V-3: Cloud-based integrated UC solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Figure V-4: Cloud-based integrated UC solutions, sales and connectivity revenues, by application (2014-2020)
    Figure V-6: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenues, by revenue stream (2014-2020)
    Figure V-6: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Figure V-7: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenues, by revenue stream (2014-2020)
    Figure V-8: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Figure V-10: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Figure V-11: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenues, by revenue stream (2014-2020)
    Figure V-12: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenues, by geographical region (2014-2020)


    List of Tables

    Chapter IV

    Table IV-1: Company role summary in the cloud-based hosted UC market

    Chapter V

    Table V-1: Cloud-based integrated UC solutions, sales and connectivity revenues (2014-2020)
    Table V-2: Cloud-based integrated UC solution revenues (2014-2020)
    Table V-3: Cloud-based integrated UC services revenues (2014-2020)
    Table V-4: Cloud-based integrated UC connectivity revenues (2014-2020)
    Table V-5: Cloud-based integrated UC solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
    Table V-6: Cloud-based integrated UC solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Table V-7: Cloud-based integrated UC solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)
    Table V-8: Cloud-based integrated UC solutions, sales and connectivity revenues, by application (2014-2020)
    Table V-9: Cloud-based integrated UC solutions, sales and connectivity revenue distribution, by application (2014-2020)
    Table V-10: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenues, by revenue stream (2014-2020)
    Table V-11: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
    Table V-12: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Table V-13: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)
    Table V-14: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenues, by revenue stream (2014-2020)
    Table V-15: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020) (%)
    Table V-16: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Table V-17: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)
    Table V-18: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenues, by revenue stream (2014-2020)
    Table V-19: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
    Table V-20: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Table V-21: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)
    Table V-22: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenues, by revenue stream (2014-2020)
    Table V-23: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
    Table V-24: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenues, by geographical region (2014-2020)
    Table V-25: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)

     


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